You’ve probably heard of SEO, and how important it is for your online presence and your digital strategy. In case you need a reminder, SEO is the process of getting organic traffic from Search Results. It is crucial for business owners to understand the fundamental concepts of Search Engine Optimization before engaging on any kind of contract with an agency
There are many ways of improving the chances of becoming relevant for organic search results, including:
The SEO Audit is important for our roadmap. We perform a technical and on-page SEO audit to see the state of your current SEO. We document the current state of effort and strategy. We make sure your site is correctly crawled, indexed, and rendered by Google.
Technical SEO
Schema markup implementation, website security, and site health are some of the things we look at during our technical SEO audit as part of the on-page SEO, which focuses on improving elements on your website to get higher rankings.
On-Page SEO
On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website. An example of on-page SEO is optimizing your metadata descriptions.
Keyword Research
We find the industry-related keywords that your website can rank for. Part of our strategy is uncovering every keyword that’s worth targeting.
Competitor Research
This includes examining your keywords' top ten ranking results. We check out your industry’s competitive landscape online, evaluate your SEO competition, and analyze what we uncover to boost and climb the rankings.
Content Audit
We take a look at your content competitors and analyze you vs the top 10. We take note of areas on your website that can be improved for search engine ranking. We also identify new SEO opportunities to implement on your website.
Content plan
We create a content plan focused on the “science” of SEO and the art of content marketing. We create a plan with you to create great content that offers value and ranks.
Backlinks
Backlinks represent a voice of confidence from another site. We analyze your URLs vs. top ten SERP results and create a comprehensive plan for link acquisition.
Keyword Tracking and Reporting
We provide you with a comprehensive real-time report from Looker Studio (formerly Google Data Studio). We can analyze organic performance, monitor site engagement, track goal completions, compare traffic sources, etc.
How does SEO help you?
Target your traffic effectively.
Most businesses choose a website because it looks nice; it might even have good functionality and impressive features. Here, our SEO experts set a solid goal for your website that allows generating qualified leads that will eventually turn into clients.
It’s all about quality traffic
How are you supposed to generate traffic on your website? We built custom websites and landing pages for your particular goals and objectives. We have a whole team of experts, including Copy Writers, Graphic Designers, and developers experts in SEO that will perform all the work for you.
Is your website a selling machine?
Assuming that your website will generate hundreds of clients by its own is a HUGE mistake! Did you know that even though you have a good looking website, you still need to make some extra work to allow people to find you when they look for your products or services on search engines? The right SEO strategy is crucial to transforming your website into a lead generator machine.
Your Website has to be relevant for all search engines
A website is neither a business card nor a salesman whose available 24/7 unless you do something about it! Stop losing money with a website that nobody visits. Get ahead of the game and hire an expert team to help you with Search Engine Optimization.
Our SEO Services
Include
Keyword Optimized website
Website optimized for performance
Website highly optimized for Mobile
Markup data on your Website
Maps, Directions & Business Hours
Local Directory Listings
Google My Business
Video driven content strategy
We have the knowledge and the “know-how” to manipulate how search results are presented to your clients when they search for your services on Search Engines, such as Google, to get your company’s digital presence to a level of high conversion performance. With OrbitWeb you get the benefit of working with a local company and a one-on-one relationship with a technologist that knows what they are doing. We have the highest standards when it comes to integrity, so you can feel a peace of mind having us work on your Search Engine Marketing Strategy.
A lot of time and effort goes into building a proper SEO campaign. Our SEO offering is a highly technical one time optimization that will improve the ranking for your focus keywords on local search results. Considering leveraging SEO for your business? Our team is passionate about building our clients the best SEO strategy possible.
SEO FAQ's
Frequently Asked Questions about SEO
What is SEO?
SEO is short for Search Engine Optimization. This means the process of optimizing or improving your website to increase visibility and organic visits
Who needs SEO?
Any business with a product or service can benefit greatly from SEO. Without SEO, your website isn’t visible to your potential customers even when using relevant search terms.
Why should I hire an SEO agency?
At OrbitWeb, we understand the importance of your online presence. SEO is a skill that is best learned through experience. We have been doing this for a while, and we know what we are doing! The reality is that digital marketing is evolving, and strategies are changing. As search engines become more comprehensive, it’s important to understand the on-page and off-page ranking factors. OrbitWeb is dedicated to focusing on current SEO best practices and strategies. A good SEO agency will know how to combine its technical expertise, user experience, conversion rate optimization, and desktop vs. mobile, among many other things.
How does SEO work?
At OrbitWeb, we create roadmaps and strategies for our clients. These roadmaps include:
Conducting site audits to check your website's health.
Competitor analysis
Optimizing your Google Business Profiles
Creating Landing pages
Building content for blogs
And more
What are keywords, and why are they important?
Keywords tell search engines about the content of your website. This content can be services and products that you offer. The keywords that you choose to describe your services are important as they should be relevant to the search query.
What are Google Rankings?
Google’s ranking system sorts through hundreds of billions of web pages and other content in their Search index. The search engine then quickly presents the most relevant, useful results.
Key Factors and signals that the Google Search Engine looks at are the words of your query, the relevance and usability of pages, expertise, and location and settings.
Our goal is for your business to be visible when users look for your product or service.
Why isn’t my website ranking on Google?
There could be multiple examples, such factors as your website's health, your content not building trust, and simply not targeting the right keywords.
How long will it take to see the effects of SEO?
It depends. We can expect to see results in 2 months however it can take as much as 12 months to see results (depending on the competitiveness of your industry). It’s important to note that SEO efforts should be consistent and not seasonal.
What is SEO vs. SEM?
SEO is related to organic search. It focuses on attaining traffic from organic search results. On the other hand, SEM (Search Engine Marketing) focuses on getting paid traffic and organic traffic. Both SEO and PPC are ways to market your business in search engines.
What happens to my content and data?
It’s yours! If your partnership ends, then you will move along with your content and data.
How do you measure performance for SEO? (KPI)
We use indicators like organic traffic, search rankings, search visibility, backlinks, click-through rate, branded traffic, average session duration, bounce rate, and ROI. Within our SEO roadmap, we can select the individual set of KPIs based on your project goal.
We provide clients with an SEO dashboard to track our efforts.
How long are your SEO contracts?
A typical SEO contract is between 6 months and a year and is renewable. However, the length of each SEO project differs depending on the number of keywords you want to rank.
Here at OrbitWeb we use a combination of techniques to improve the local authority of our clients, our main focus is Local SEO. Local SEO is a very effective way to advertise your local business on the Internet, it helps you promote your products and services to customers near by at the exact time they’re looking for them online.
These geo-qualified searches can include city, state, postal code, etc. and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.
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Display Ads
Shopping Ads
Youtube Ads
Google Analytics
Google Tags
Website Optimization
Remarketing
Do you have any questions?
If you require any further information, feel free to contact us