SEO is short for Search Engine Optimization. This means the process of optimizing or improving your website to increase visibility and organic visits

Any business with a product or service can benefit greatly from SEO. Without SEO, your website isn’t visible to your potential customers even when using relevant search terms.

At OrbitWeb, we understand the importance of your online presence. SEO is a skill that is best learned through experience. We have been doing this for a while, and we know what we are doing! The reality is that digital marketing is evolving, and strategies are changing. As search engines become more comprehensive, it’s important to understand the on-page and off-page ranking factors. OrbitWeb is dedicated to focusing on current SEO best practices and strategies. A good SEO agency will know how to combine its technical expertise, user experience, conversion rate optimization, and desktop vs. mobile, among many other things.

At OrbitWeb, we create roadmaps and strategies for our clients. These roadmaps include:

Keywords tell search engines about the content of your website. This content can be services and products that you offer. The keywords that you choose to describe your services are important as they should be relevant to the search query.

Google’s ranking system sorts through hundreds of billions of web pages and other content in their Search index. The search engine then quickly presents the most relevant, useful results.

Key Factors and signals that the Google Search Engine looks at are the words of your query, the relevance and usability of pages, expertise, and location and settings.

Our goal is for your business to be visible when users look for your product or service.

There could be multiple examples, such factors as your website's health, your content not building trust, and simply not targeting the right keywords.

It depends. We can expect to see results in 2 months however it can take as much as 12 months to see results (depending on the competitiveness of your industry). It’s important to note that SEO efforts should be consistent and not seasonal.

SEO is related to organic search. It focuses on attaining traffic from organic search results. On the other hand, SEM (Search Engine Marketing) focuses on getting paid traffic and organic traffic. Both SEO and PPC are ways to market your business in search engines.

It’s yours! If your partnership ends, then you will move along with your content and data.

We use indicators like organic traffic, search rankings, search visibility, backlinks, click-through rate, branded traffic, average session duration, bounce rate, and ROI. Within our SEO roadmap, we can select the individual set of KPIs based on your project goal.

We provide clients with an SEO dashboard to track our efforts.

A typical SEO contract is between 6 months and a year and is renewable. However, the length of each SEO project differs depending on the number of keywords you want to rank.