Search Engine Optimization

You’ve probably heard of SEO, and how important it is for your online presence and your digital strategy. In case you need a reminder, SEO is the process of getting organic traffic from Search Results. It is crucial for business owners to understand the fundamental concepts of Search Engine Optimization before engaging on any kind of contract with an agency

There are many ways of improving the chances of becoming relevant for organic search results, including:

  • On-Page SEO (done on your website)
  • Off-site SEO (Authority building)
  • Content Strategy
  • Technical SEO
  • Local SEO

Here at OrbitWeb we use a combination of techniques to improve the local authority of our clients, our main focus is Local SEO. Local SEO is a very effective way to advertise your local business on the Internet, it helps you promote your products and services to customers near by at the exact time they’re looking for them online. These geo-qualified searches can include city, state, postal code, etc. and ‘near me’ searches, where Google picks up the geo-location of the person and provides search results from that area.