PPC & SEM
Lead with the help of Google Ads
If you would like a fast, and effective way to truly explode your leads and sales with Google Ads, then you’ve come to the right place
We are a PPC Agency specializing in Google Ads, our team has generated more than 21,000 conversions and here’s the proof:
What Does a PPC Agency Do?
Our PPC management service specializes in Google Ads. We use our tested, data-driven and totally effective strategies to increase brand awareness and get you the most conversions at the lowest cost.
What Is The Difference Between PPC and SEM?
Often you will find these terms being used interchangeably, however there is a difference between Search Engine Marketing (SEM) and Pay-Per-Click.
What is Search Engine Marketing (SEM)?
SEM is the umbrella term that includes PPC but it is not limited to only this type of advertising.
Search Engine Marketing increases the visibility of a website on major search engines like Google. It encompasses a variety of marketing techniques, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.
How We Do It
PPC Management | SEM Agency
Keyword Analysis
We use Google keyword planner tool for building a strong keyword list along with monthly search volume and competition.
Landing Page Review
The PPC campaign should have a customized landing page to serve as the destination for traffic. The pages is specially designed to convert the visitor as fast as possible.
Create Ad Copy
Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads.
Campaign Setup
We will choose a campaign type based on your marketing goals, brand strategy, and how much time you can invest. Campaign types include Search, Display, Video, Shopping, Discovery, App, Local & Performance max.
Conversions Setup
Conversion tracking is a tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Campaign Monitoring
To succeed with Google Ads, you'll need to regularly review and refine your account's performance. In particular, you'll want to monitor both your ads' status and their keywords' status and progress.
Negative Keywords List
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
Reporting
The end step of your Google Ads process is reporting, where both the optimizer and the customer should understand how the campaign is performing. Clients receive a Looker Studio (formerly known as Google Data Studio) to see their performance.
What is PPC? (Pay-Per-Click Advertising)
Reach Potential Clients & Increase Sales
Cost effective
You pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
Targeted
You can choose your audience according to demographics like location, language and device.
Measurable
PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
Customizable
As you run your campaigns, you can make many small adjustments to improve based on what works best.
Google Ads will Help You
Skyrocket your business
Place your ads in front of a targeted audience
The effectiveness of Google Ads lies in the methodology used to segment the market. With Google Ads, your website will receive traffic only from people who are interested in acquiring their services.
It’s all about quality traffic.
The results offered by the Google Ads advertising service are so effective that you can place your ad on the first pages of Google searches, from the first days of the launch of the campaign.
Measure the effectiveness of your campaigns
Contrary to other traditional advertising methods, advertising through Google Ads allows you to analyze the behavior of your campaign AT ALL times. This way you will know if people are responding positively to your ad and most importantly if you are investing your money correctly.
Get to know how to beat your competition!
If you own a local business and you start exploring the Google Ads world, while your competition still has no clue what Google Ads is, that places you ahead of the competition. Ultimately you are attracting most of the potential customers towards your business.
Grow your business
Our SEM agency can help
- Campaign structuring
- Refining and Expanding Keywords
- Market Research
- Optimize Landing Pages
- Higher Quality Traffic/Lead
- Display Network Targeting
- A/B Testing for Ads
- Competitor Research
- Negative Keyword Optimization
- Comprehensive reports on your campaign
PPC Agency FAQ
Frequently Asked Questions About PPC
What is the difference between PPC and SEO?
PPC uses Google Ads to create ads that are paid for to show at the top of the search results. Anyone with the budget can earn traffic to their site in a short period of time. This is a good option for time-sensitive traffic. A PPC agency like OrbitWeb, uses a variety of data-driven strategies to bring in traffic to a business.
SEO (Search Engine Optimization) is a long term organic strategy that allows websites to rank for free. When done correctly SEO can have a lasting impact.
What are the benefits of partnering with a PPC agency?
A PPC Agency like OrbitWeb, stays on top of the latest trends and tactics. We are a team of Google Certified, PPC Strategists that have spent years crafting our strategies.
How long until I get results?
When we manage your campaign, your results can be immediate.
We set performance-based goals for all our partners upon timeframes we’re both excited about.
Can you make predictions of future performance and ROI?
Yes! We use data and A/B testing to make predictions.
Got more questions? Don’t be afraid to
OrbitWeb was established in 2017, offering professional website development and advertising campaigns on the most popular platforms. The projects we develop are customized to represent your organization online. Our developers create unbreakable reliable websites and web applications that are fully search engine optimized. Our campaigns are backed by data and managed by experienced PPC managers.
Our SEO team is dedicated to providing your organization with a road map to getting the organic results you need. We are here to be your ground control in the digital marketing space.
- Search Ads
![search ads]()
- Display Ads
![display ads]()
- Shopping Ads
![shopping ads]()
- Youtube Ads
![youtube ads]()
- Google Analytics
![google analytics]()
- Google Tags
![google tags]()
- Website Optimization
![website optimization]()
- Remarketing
![remarketing]()
Do you have any questions?
If you require any further information, feel free to contact us
Headquarters
2425 Matheson Blvd E #8th, Mississauga, ON L4W 5K4, Canada