Blog: SEO And Web Development To Attract The Google Search Engine

SEO alone is not enough to help you achieve your dream. There are innumerable other factors you need to juggle together in order to get the best position on Google Search. Web development is one factor that goes hand in hand with SEO. Without a user-friendly website, your SEO strategies would only go to waste. They are such perfect complements that you will find they feed off one another.

If you want high rankings on SERPs, you have come to the right place. We have compiled the top-ranking secrets that will definitely get you there.

1. Mobile-Friendliness

The mobile-friendliness of your website is your gateway to be noticed by Google Search. In 2015, it was even declared a ranking factor by Google itself. To further emphasize the importance of mobile-friendliness, Google introduced mobile-first indexing in 2017.

All these steps were made in response to the escalating Google Search traffic from mobile devices. Google realized that people are rapidly shifting to mobile phones from desktop devices. 

It is high time that you understand that too. If you neglect a mobile-friendly web design, you make a huge mistake. With the number of mobile users increasing, such a strategy would only make you lose out on your target market. 

However, with a mobile-friendly web design, you are urging Google Search to showcase your website on the SERPs.

2. Easy-to-read Design

The greatest cheerleader of SEO is your web content. How can you boost your SEO if your content is hidden from a poorly designed website?

Page speed is the time a page takes to load on your website. In some instances, it is also referred to as a measure of how quickly the contents of your page unfold. Similarly, it is also confused with the first byte. This is the time a search engine takes to receive the first byte of information from your website. 

Hindering readers from finding what they are looking for can negatively impact your chances of being picked by Google Search. Your choice of the website’s color palette and unnecessary additions of hyperlinks have a huge impact on your rankings. Moreover, information overload accompanied by hard-to-read fonts is an example of content mismanagement.

Such websites turn away readers and are thus neglected by Google Search. The solution to this lies in hiring web designers for your work. These people are already familiar with suitable designs to attract the target audience. Thus, they can be trusted if you want to manage SEO and web design productively.

Another tip that works really well is to build an all-inclusive web design format. When you cater to people with disabilities, you have a higher chance of being noticed by Google Search.

3. Website Speed

A lesser-known but very important fact is that your web design can slow down your website. Nowadays, people are always in a hurry. They would most likely rather go with the next best option than wait for the current one to respond. Thus, it is probably because of slow website speed if you have not been getting ample traffic.

Website speed greatly impacts technical SEO and is a known ranking factor. Always remember that your idea of quick may differ with the extent to which people can wait. Set an ideal loading time of a maximum of two seconds. 

One second more, and you can lose half of the users who would have stayed otherwise. This is an even more salient feature affecting people’s decisions on mobile devices. Not only popular with the audience, but website speed also has a notable effect on Google Search. With a lagging speed, your website may not even be considered by it altogether.

4. Sitemaps

Sitemaps are your way of indirectly communicating with search engines. They offer a brief guide to search engines, making them aware of the content that lies within your website. They hold metadata about your website, giving them a higher chance of achieving extreme rankings. This way, Google Search can crawl through your website without going through every page. 

Sitemaps also aid search engines in determining the important pages in your website that could be of help. For most large websites, this technique can work wonders. This is the way to go for newer ones with no external links. 

Apart from making a great impression on Google Search, sitemaps also help in user navigation. When users know where they can get what they are looking for, it makes their work easy. This means they are more likely to revisit your website. Thus, incorporating a sitemap in your web design can be a great way of maintaining SEO.

5. Gaining User’s Trust

Gaining the trust of your audience regulates your website’s ranking to a great extent. First impressions play a huge role in maintaining users’ trust. If users like their first interaction with the website, they will most likely visit it again.

Most people expect to see an aesthetically pleasing atmosphere with information at their fingertips. These factors govern what a user’s experience would be like when they visit a website. Users automatically form a trusting relationship with that web page if it is up to the mark. 

It also concludes the amount of time a user would spend on your website. Your website may have every answer to the user’s questions. But if its design is outdated, they might not spend much time on it. 

Besides, it can even make the user think that you are not interested in putting too much effort into the website. This would naturally draw them away and thus reduce your chances of being navigated by Google Search.

Conclusion

The best SEO partner in terms of being recognized by Google Search is web development. Therefore it is vital to give your web development the same amount of attention given to SEO strategies. Implement these 5 pointers to achieve the SERP rankings you have been aiming for.