What is Display Advertising?
With display advertising, we have the ability to have ads show to users on a wide variety of sites on the web. Each website where your ad will display is part of the Google Display Ads Network. We can use any of the following methods (or any combination of these methods) to target users:
- By geography
- By age
- By gender
- By website topic
Imagine a potential customer browsing around your website, check every product or service that your business offers, and then leaves without buying or contacting you. That’s a potential sale, and that person will end up buying a similar product (or service) sooner rather than later.
Remarketing helps you leverage your branding by following your website visitors with Display Ads reminding them of your business wherever they go.