With display advertising, we have the ability to have ads show to users on a wide variety of sites on the web. Each website where your ad will display is part of the Google Display Ads Network. We can use any of the following methods (or any combination of these methods) to target users:
Imagine a potential customer browsing around your website, check every product or service that your business offers, and then leaves without buying or contacting you. That’s a potential sale, and that person will end up buying a similar product (or service) sooner rather than later. Remarketing helps you leverage your branding by following your website visitors with Display Ads reminding them of your business wherever they go.
Remarketing is a specific type of display advertising that targets users who have recently visited your website. Why would you want to do this? Most people who visit your website don’t convert (contact you or complete a purchase) the first time they visit your website.
We can create retargeting lists to advertise for specific cases. For example, we can create a list targeted to people who added something to their shopping cart but didn’t complete a transaction.
We can show your Ads to people who’ve previously interacted with your website almost immediately after leaving your site, right when they’re searching elsewhere and are more likely to make a purchase.
Absolutely! Many consumers will research & consider a purchase decision for weeks, months or sometimes even years. Remarketing allows you to be top-of-mind throughout the period of time where potential customers are researching their purchase decision, which ends up turning more visitors into leads & customers.
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