Today I want to tell you about a tool in Google to help you sell your products on the internet, the Google Merchant Center. The Merchant Center allows you to register data about your products in order to be able to announce products in Google Shopping and other services.
The main objective is to allow users to submit the information of the products (brand, type of product, Product ID, price, description) through a data feed so that they can be used in publicity campaigns that are shown in the relevant searches.
By using these announcements in your selling strategy along with other channels, you can increase the visibility of your products, and also help to increase the number of clicks on that product. Would you like to improve the position of your products with Google Merchant Center?
First, let’s start with answering two questions…
Google Shopping Ads often appear within a search query for a product in Google. These ads are effective because they show a high-quality image on the product listing, along with the price of the product. These product listing ads appear at the top of the search engine listings making them extremely visible.
Google Merchant is a digital platform that allows you to create Shopping ads for Google, Youtube, and other Google partner sites.
Launched in 2010 together with Google Shopping, Google Merchant Center allows merchants to upload and update information about their products. The product information includes pricing and availability. The updated data is then displayed in relevant Google Shopping ads and search queries.
With Google Merchant Center everything about your shops and products is available to customers when they search on Google.
Using the Google Merchant Center is completely free!
Creating an account is free, but you’ll have to pay for ads.
You can choose between two payment methods:
Google Merchant is a valuable tool that will help your customers find more information about your products. The key to success with Google Merchant is to take time to optimize your use of it.
Would you like to improve the position of your products at Google Merchant or Google Shopping? At OrbitWeb we are ready to assist you and offer you the best solutions! Contact us today!
Google realizes ecommerce is huge, not only that, but shoppers are researching and searching for products in more ways. Just earlier this year Google announced partnerships with Shopify, Square, GoDaddy and WooCommerce!
Google announced that over 1.7 million merchants using Shopify’s platform will now be able to list their products on Google Shopping for free using the new Google Channel on Shopify. Retailers on Spotify can now be found by more people around the world!
To get the results you want, it’s important to get in front of the right customers at the right time.
Google Shopping Requirements to list products from Shopify
Shopify Merchants can list their products for free on Google Shopping, but the requirements below must be met:
Once you have ticked these off, you’re ready to list your products on Google Shopping for free!
First, you must make sure that your products and it’s feed data, stock, prices, etc are consistently up to date. By syncing your product catalog to Google Merchant Center will save you time and ensure that the information on your sales channels always reflects one another.
Now let’s look at syncing Shopify products into Google Merchant Center through the Google Channel.
When you set up the Google sales channels on your Shopify store, you will have the option to sync your entire product catalog, or just specific collections, to Google Merchant Center.
Although the benefits of this method are limited, it is the easiest way to sync Shopify products with the Google Merchant Center.
Google allows you to sync, update, and edit the status of individual products in Google Shopping. Approval is required before your products go live.
Things to keep in mind for approval
Google automatically updates synced product data once every 30-days to ensure that everything is still relevant.
Just starting out on Google Merchant Center? Don’t fret! The Google sales channel on Shopify is great for starting out!
Follow these steps:
It’s crucial to optimize your listings once you’ve synced your Shopify product catalog to the Google Merchant Center.
Give Google as much data as possible to ensure that Google can properly index your products. Include keywords in your product title and meta description. Make sure your product pictures are unique.
Hundreds of millions of people use Google to search for the products they want and need. This creates a large number of opportunities to get discovered by potential customers. However, to get the results you want, it’s important to get in front of the right customers at the right time.
But how can you do that?
If you are looking at doing this on your own, Smart Shopping Campaigns may be the answer.
These are campaigns designed to help you reach shoppers at the ideal moment as well as save time while driving more traffic, and boosting sales.
5 Pros of Smart Shopping Campaigns
So, what are the cons?
Up next we will cover 4 cons to running Smart Shopping Campaigns and when you should consider hiring an agency.
Although Smart Shopping reduces set-up time and simplifies campaign management, it’s still necessary to monitor the campaign closely to ensure the results achieved are at least comparable to aggregate standard Shopping campaigns and Display remarketing campaigns. That’s because using those with automated bidding strategies can provide the same benefits of Smart Shopping while also adding additional tools, data insights and consequential control from that.
The best thing to do so is to keep testing to see what works best for your company and your products.
Finding what works best for your brand can take time. We can help you save time. Are you curious about the added value that OrbitWeb can bring to your campaigns? Contact us. We’re only a short message away.