Voice search allows users to perform a search on the internet by verbally asking a question on a smartphone, a smart device or a computer. A query is answered by a search engine or a digital assistant.
“Ok, Google what’s the closest bakery?”
“Hey Siri, is Family Grocers open today?”
“Alexa, Where can I find portobello mushrooms?”
“Hey Cortana, how do I edit a PDF?”
Then you are familiar with the convenience of using Voice Search to get the answers to your most pressing questions. In this post, we will cover voice search, what it is, why it is important for your business, and the future of digital marketing.
It works by reading the result that is pulled into the featured snippet, which is in Position Zero. When you ask a question to your Voice Assistant (Siri, Google Home, Amazon Echo, etc.) it will be using the information in the featured snippet to answer your question.
For desktop users, voice search is less common, but obtaining Position Zero has other benefits for both business-to-business and business-to-consumer companies. Once obtained, your website will gain the following immediate benefits for mobile and desktop searches.
Internet searches have evolved from desktop to mobile and most recently to using voice assistants at home. Regardless of it’s Apple’s Siri, Google’s Home, Amazon Echo, or Microsoft Cortana, people are searching for what they need hands-free. The following stats show that:
Activities like shopping, email management, calendar management, and many others are being supported as well with more added every day.
The most important element to ranking well in Google is by focusing on the user, but here are a few things you can do:
Companies like Microsoft, Google, Facebook, Apple, and Amazon have incorporated voice-enabled AI assistants. This increase in the use of voice search artificial intelligence is a clear sign of an evolving future. The number of businesses prepared with good Voice Search Marketing is still low, however. This means that there is a great opportunity to meet your market.
Each second, Google processes over 40,000 search queries, and that number steadily grows each year. Our need for instantaneous answers has not changed, what has changed is the way we search for those answers.