Do you run your own Google Ads?
Do you have time to regularly manage, optimize, and review your Google ads campaigns?
While Google Ads are accessible to everyone with a Google account, running an ad campaign takes skill, effort, and time. A successful ad campaign must be carefully planned and executed to get the desired results while staying within your budget.
A Google Ads manager is an expert who can assist you with running your ads. A Google Ads manager will set up your advertising campaign according to the specifics and update and test new ad copy, add new keywords, add new negative keywords, review search terms, and many other items that lead to a successful Google Ads campaign.
As a business owner, your day is probably full of running and managing your business. Having a Google Ads Manager to handle this part of your business can allow you to focus on other aspects of your business.
Here are two reasons for considering working with a Google Ads Manager:
There are several things to consider when choosing the proper Google Ads Manager.
Our seasoned Google Ads Strategist at OrbitWeb drafted four questions to help you find the right fit.
How much do their services cost, and how do you bill your services? It’s essential to ask a Google Ads Manager because some take a percentage of the ad budget while others charge a monthly fee.
1. How often will they review and optimize a campaign? Ongoing optimization is essential; therefore, your account should be checked and regularly optimized.
2. How often and in what format will you present reports? An excellent Google Ads Manager will offer full access to your account and provide a regular report of work being done with account data on how your campaign performs.
3. Does the Google Ad Manager specialize in your industry or have a similar experience? It’s a good idea to see if the manager has experience in your industry or working with similar clients in your industry.
These questions serve as a base. There could be more questions you’d like to ask that pertain to your industry.
A Google Ads manager may be able to execute an operation and collect reports and data but cannot understand what the compiled information actually means. They perhaps can’t tell which strategy is working and what needs to be tweaked.
On the other hand, a Google Ads Strategist can understand feedback and analytics. They can further build marketing campaigns on those reports, which a manager might not be able to do. They can come in and adjust the plan accordingly.
Our Google Ads Strategists are also proficient in various tools to help them manage PPC campaigns optimally.
We are a team of PPC management strategists with years of experience. We know how to get you in front of your audience at the right time, regardless of your budget.
We believe in harmonizing PPC Campaigns and your website’s on-page SEO. Our strategies are designed to achieve high conversion rates. In addition, we continuously perform ongoing campaign optimizations to deliver the best ROI.
Whether you are running your first Google Ads Campaign or already using Google ads, our team will get together and look to see how your campaigns are performing – we will explore what kinds of opportunities there are for improvement. Contact us today!