Google has introduced an all-new version of Google Analytics to help businesses succeed. This version is designed to meet the evolving measurement standards emerging across platforms and audiences. Google Analytics 4 is flexible, scalable, and it’s built to keep up with changing ecosystems. Google envisions Google Analytics as the single source of truth for all our users.
Google recently announced a new version of Analytics – describing it as the new default version of its famous data collection and web traffic analysis software.
What’s more, the user interface for the new default Google Analytics is very different!
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. On the other hand, G4 can measure data across websites and apps.
According to Google Universal Analytics will become obsolete.
“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete.”
Google Analytics 4 can operate across multiple platforms using an event-based data model, offering a future-proof solution.
All standard Universal Analytics properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months.
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